Refine Search
Sort by
$400,000
2183411 MLS
Rare opportunity to own one of the few remaining building lots in the heart of Midway, Utah. With vacant land becoming increasingly difficult to find, this property stands out with two highly sought after features: no HOA and the freedom to bring your own builder. Ideally located near everything that makes the Heber Valley such a desirable place to live, the property offers convenient access to world class golf, skiing, reservoirs, hiking and biking trails, blue ribbon fishing, and year round recreation. Enjoy Midway's charming small town atmosphere while being just minutes from Heber City and Deer Valley East Village, with Park City and Salt Lake City within easy reach. Whether you're looking to build a primary residence, mountain retreat, or long term investment, this property offers a rare combination of location, flexibility, and freedom in one of Utah's most sought after mountain communities. Bring the builder of your choice and create a home that is truly your own. For buyers looking for a more streamlined path from lot to finished home, the seller is also an experienced luxury home builder and is available to discuss custom home design and construction options.

123 W 1050 Ln N Unit 41, Midway

$539,900
2 Beds 2 Baths 2182560 MLS
LAKE DAYS. MOUNTAIN NIGHTS. ROOM FOR EVERYONE. Escape to Strawberry Lake Estates and discover a cabin designed for the kind of weekends you never want to end. Just a 3-minute walk to the lake, spend your days fishing, paddleboarding, exploring the mountains or simply slowing down and enjoying the peace and quiet. Inside, the warm log-cabin character continues with a spacious great room, pellet stove, open kitchen with bar seating and dining area. The main level also offers a large bedroom with double closets, full bath and an oversized utility/laundry room with plenty of storage. Upstairs, the expansive 16' x 24' loft offers incredible flexibility and room to make this cabin work for your family. Keep it open and create an oversized bunk room, game area or second family room with sleeping space for a crowd-or explore the possibility of creating two additional private bedrooms while still maintaining an open loft area for bunks, beds or gathering space. Concept renderings have been provided to help buyers visualize just how much potential this space offers. Step outside to a screened porch, firepit and beautiful mountain and lake views. There's plenty of room for the toys with a 6-car covered carport, EV charger, RV plug and dump, plus a storage shed, Generac generator and A/C. Whether it's summer days on the lake, evenings around the fire, exploring nearby trails or watching the stars fill the mountain sky, this is a place built for gathering, relaxing and making memories year after year. ***Come for the cabin. Stay for the lifestyle.*** AI renderings are conceptual and intended to illustrate potential future use of the loft only. Buyer to verify feasibility, dimensions, permits and requirements for any modifications.

8855 E Soldier Dr N, Heber City

$1,795,000
2182215 MLS
Perched above the Jordanelle Reservoir in Golden Eagle, Lot 412 offers an exceptional downhill build site with expansive views of Deer Valley's new East Village, the sparkling Jordanelle waters, and the majestic Timpanogos Mountains. This private setting presents sweeping vistas from the highest points of Golden Eagle with an expansive greenspace below. Lot 412 provides a unique opportunity to create a residence of enduring architectural distinction, with custom plans designed by Richard McCann and Blackbox Design Studios, who've created an inspired vision for a sophisticated mountain retreat while allowing the next owner to make it uniquely their own if they choose. Pending approval with the Golden Eagle-Hideout Architectural Committee, this lot enables you to fast-track the building process if you so desire. What's more, Lot 412 places you within minutes of the world-class skiing of Deer Valley and Park City Mountain, as well as the restaurants, boutiques, galleries and theater of Park City. With hiking and biking trails extending into the surrounding landscape and boating and water sports on the Jordanelle year-round recreation abounds. Yet the true appeal lies in the tranquility, privacy, and remarkable outlook of this homesite a rare convergence of setting, views, and architectural vision.

11499 N Penstemon Way Unit 412, Hideout

$3,795,000
5 Beds 5 Baths 2179873 MLS
Discover elevated mountain living in this beautiful Deer Mountain residence, thoughtfully designed with an uphill floor plan to capture sensational views of the Jordanelle Reservoir and the ski slopes of Deer Valley East Village. Created for both comfortable everyday living and effortless entertaining, the home features a spacious primary suite with direct access to a 950-square-foot wraparound deck, a private home office that can serve as a fifth bedroom, a guest suite, steam shower, and a conveniently located laundry room. The lower level is equally impressive, offering two additional guest bedrooms, steam shower, a fully equipped home gym, and a spacious family room with gorgeous ski mountain and Jordanelle views. Entertain in your own private pub, complete with a refrigerator, wine fridge, and ice maker. Car collectors and outdoor enthusiasts will appreciate the extraordinary six-car, extra tall custom toy garage with new flooring, baseboards, trim, lighting, custom cabinetry, paint, and storage racks. Three inviting outdoor living spaces allow you to enjoy the spectacular surroundings throughout the day that include a man made waterfall. Host a barbecue on the rear patio, complete with a gas grill and in-ground trampoline, or explore the 50-yard private access trail connecting to the Deer Mountain Hiking Trail. Enjoy morning coffee or evening dining on the front patio while taking in the extraordinary views, then unwind on the lower-level patio in the outdoor spa or beside the cozy fire pit. Recent improvements include a newly paved driveway completed in August 2026, as well as a new roof, water heater, and stone columns installed in 2021. With its breathtaking views, exceptional entertaining spaces, extensive garage capacity, and direct access to outdoor recreation, this remarkable mountain home is not to be missed. Square footage figures are provided as a courtesy estimate only and were obtained from ______________ . Buyer is advised to obtain an independent measurement.

430 E Big Dutch Dr, Kamas

$5,200,000
5 Beds 8 Baths 2179737 MLS
Nestled in the prestigious, gated Greener Hills community of the East Heber foothills, this masterful estate offers the perfect blend of high-end luxury and mini-ranch potential. Every corner of the wide-open, spacious floor plan is framed by majestic picture-window views of Mount Timpanogos and the Wasatch Back. Designed for effortless living and grand-scale entertaining, the home features top-tier finishes, quartz countertops, and premium Thermador and Bosch appliances. Every bedroom is a private sanctuary featuring its own dedicated en-suite bathroom. Incredible amenities await downstairs in the ultimate home theater and wet bar setup, complete with tiered leather reclining seats for over 20 guests. Outside, massive decks and patios invite you to soak in the mountain sunsets. Practical luxury highlights include three cozy fireplaces, an oversized 4-car garage with epoxy-sealed drained floors, and a driveway pre-plumbed for winter snow-melt systems. Best of all, the property is fully approved for an additional outbuilding--such as a horse barn or detached recreation center--with power and water utilities already run to the site. This is your chance to own the ultimate Utah mountain lifestyle.

4343 Greener Hills Ct, Heber City

$273,900
2176216 MLS
Welcome to your own private mountain retreat on 5 spectacular acres in Woodland, Utah. Surrounded by towering aspens, scrub oak, and breathtaking panoramic views in every direction, this property is the perfect blend of adventure, relaxation, and investment potential. The current owners have transformed this incredible property by adding a beautiful Trex viewing deck and a custom glamping dome that captures the stunning mountain and valley vistas. Whether you're enjoying sunrise yoga or with a cup of coffee, watching wildlife wander through the trees, or taking in a sky full of stars, this is the kind of place that makes you never want to leave. Outdoor enthusiasts will love the endless recreation just minutes away. Explore nearby ATV and UTV trails, hike or horseback ride through the surrounding mountains, fish the famous Provo River, or visit Jordanelle Reservoir. Located just a short drive from Park City, Heber Valley, and Kamas, you'll enjoy the perfect balance of privacy and accessibility. Whether you're searching for a recreational retreat or future homesite, opportunities like this are becoming increasingly difficult to find. Come experience the peace, the views, and the endless possibilities this remarkable property has to offer.

4985 S Woodland Way Unit 28, Woodland

$1,450,000
3 Beds 3 Baths 2174531 MLS
Easily accessible year round, this beautiful log cabin property backs up directly to Forest Service land with access to miles and miles of ATV and snowmobile trails! Less than 15 minutes to Strawberry Bay Marina and 20 minutes to Heber. The cabin features 3 bedrooms - including an upper level master suite, 2.5 bathrooms, expansive decks and back patio, 2 living rooms with wood burning fireplaces and a 600 sq ft attached garage. Highway Services (HS) zoned for Hotel-Resort use, the property is enjoyed recreationally and also short term rented on Airbnb, etc. Furnishings are included with the sale of the property. Water shares included with the sale of the property. Septic system and propane tank. Square footage figures are provided as a courtesy estimate only and were obtained from county records Buyer is advised to obtain an independent measurement.

17020 Us Highway 40 Unit 2, Heber City

$1,400,000
3 Beds 2 Baths 2174444 MLS
Brand new and just completed, Why wait for a unit to be built when you can have this never lived in unit before the 2026-2027 ski season. Mayflower Lakeside Unit 204 is a corner residence with direct Jordanelle Reservoir views, positioned directly across from Deer Valley's new East Village base area. This 3-bedroom, 2-bath condo is beautifully finished throughout: custom stained oak cabinetry, granite countertops, a full suite of Viking appliances including a professional gas range, wide-plank hardwood floors, and a floor-to-ceiling stone gas fireplace anchored by a solid timber mantel. Dual-vanity baths with oversized walk-in showers carry the same custom cabinetry and stone tile finishes. A private covered balcony frames the water and marina below -- the view that defines this corner position. Ownership here is genuinely low-maintenance: keyless entry, secured underground parking with a dedicated storage unit in the garage, lock-and-leave contemporary design, remarkably low HOA dues of just $379/month, and year-round recreation at your doorstep -- Jordanelle boating, fishing and paddleboarding in summer, Deer Valley skiing in winter. Old Town Park City, Heber, and Salt Lake City International Airport are all an easy drive. With Deer Valley's East Village expansion transforming this corridor and the 2034 Winter Olympics on the horizon, Mayflower Lakeside sits at the center of one of the strongest positioning opportunities in the Park City area market -- and Unit 204's corner placement and direct water views make it the one to see.

1124 W Vos Cir, Heber City

$550,000
4 Beds 2 Baths 2169161 MLS
Rare Soldier Creek Estates cabin with unobstructed views of Soldier Creek right from the backyard. Set on a peaceful 1-acre lot in a gated private community, this fully furnished 4-bedroom, 2-bath cabin offers 1,754 square feet, year-round functionality, and a true mountain retreat setting. Inside, you'll find beautiful wood finishes, vaulted ceilings, a mudroom entry, a comfortable main-floor living area, a full-size laundry room, and a large upstairs loft that works well as a second family room, bunk space, or additional sleeping area. The layout is ideal for weekends, holidays, family gatherings, and making memories that last a lifetime. Outside, enjoy a wraparound deck on the main level, a private balcony off the large upstairs room, mature trees, fresh mountain air, peace and quiet, a fire pit, and beautiful Soldier Creek Reservoir and mountain views. The massive 22x37 garage provides room for boats, cars, recreational vehicles, storage, and gear. Outdoor adventure is right out your back door, with boating, fishing, kayaking, hiking, hunting, 4-wheeling, and year-round mountain recreation nearby. Located just minutes from Highway 40, this cabin offers easy access, incredible views, and the space, setting, and comfort buyers want in a Strawberry Reservoir getaway.

9080 Soldier Creek Way, Daniel

$5,990,000
4 Beds 6 Baths 2168737 MLS
Set inside the exclusive gated community of Tuhaye, 9009 N Uinta Drive makes an immediate impression with a stunning great room, vaulted ceilings, and a wall of glass framing sweeping views of the Uinta Mountain Range and Hoyt Peak. Built in 2020, this 5,976 sq ft residence offers 4 bedrooms, 6 baths, European-style countertops and finishes, and a great room fireplace with metal and stone detailing that reads like a work of art. The main-floor primary suite opens to a separate flex lounge, ideal for media, office, studio, or quiet retreat use. The kitchen includes a butler's pantry, while the lower level adds three ensuite bedrooms, a family room with fireplace, and a theater setup for elevated everyday living. Thoughtful owner enhancements set the home apart from typical spec home construction. A Zehnder whole-home fresh-air and filtration system distributes filtered outside air throughout the residence, with carbon filtration capability. Eighteen solar panels, two Tesla Powerwalls, and separate electrical distribution panels provide energy resilience and greater control over essential household systems. Firewise construction includes a five-foot hardscape perimeter surrounding the home. Outdoor spaces include an upper deck, lower patio, spiral staircase connection, built-in hot tub, and 1,650 sq ft of patio and deck space. Additional features include radiant heat and three built in hidden mini-split air conditioning units. The 1,150 sq ft garage features a dog bath area, and incorporates a suspended floor, stairs to a lower workshop, and separate exterior workshop access. Talisker Club membership is offered separately and is not included. Membership is available for $200,000 and provides access to world class golf, swimming, dining, and on-mountain ski amenities.

9009 N Uinta Dr, Kamas

$4,390,000
7 Beds 7 Baths 2168389 MLS
Mountain Modern in Benloch Ranch (To-Be-Built) Experience the best of the Wasatch Back with this exceptional to-be-built mountain modern home in the highly sought-after Benloch Ranch community. Thoughtfully designed with approximately 7,200 square feet of living space, this spacious floor plan features a main-level primary suite, expansive great room, gourmet kitchen, dedicated dining area, loft, double bunk rooms, multiple guest suites, and an oversized 3-car garage, creating the perfect blend of luxury, comfort, and functionality. Located just minutes from Jordanelle Reservoir, residents can enjoy boating, fishing, paddleboarding, and year-round outdoor recreation. Nearby luxury destinations include Victory Ranch and Marcella at Jordanelle Ridge, with convenient access to world-class skiing at Deer Valley Resort and the dining, shopping, and entertainment of Park City. The Jordanelle and Deer Valley East Village corridor, including the new Mayflower Resort, is experiencing unprecedented growth and investment, making this an exciting opportunity to own in an area poised for long-term and lifestyle appeal. Home is to be built. Photos, renderings, floor plans, specifications, finishes, and elevations are subject to change. List price reflects the current proposed plan, and is subject to change based on final plans, engineering, material costs, site conditions, upgrades, and selections. Purchase price, construction costs, specifications, allowances, and timelines will be finalized through a separate construction agreement with the builder/general contractor. Buyer to verify all information. If non cash offer, Minimum of 30% down for permits and commencement of the home is required. Payments along the way as well will be required. This builder has completed multiple projects in the area, including nearby in Benloch Ranch. Price subject to change and potential buyer's final finishings This is a rare opportunity to create your dream mountain retreat in one of Utah's most exciting emerging luxury communities. Co owner is a licensed real estate agent. The lot itself is also listed as MLS 2168330

3923 E Harris Way, Heber City

$395,000
2168330 MLS
Welcome to 3923 Harris Way in the highly anticipated **Benloch Ranch** community-one of the Wasatch Back's most exciting emerging destinations. Perfectly positioned between recreation, luxury, and future growth, this luxury homesite offers an exceptional opportunity to build in a location that continues to gain momentum. Enjoy easy access to **Jordanelle Reservoir** for boating, paddleboarding, fishing, and year-round outdoor adventure. Just minutes away are some of Utah's premier luxury communities, including **Victory Ranch** and **Marcella at Jordanelle Ridge**, placing world-class golf, private club amenities, and luxury living right in your backyard. This exceptional location is also a short drive from **Deer Valley Resort** and the dining, shopping, entertainment, and year-round events of **Park City**. With major infrastructure investments, luxury developments, and continued growth transforming the Jordanelle corridor, Benloch Ranch is quickly becoming one of Utah's most sought-after places to live and invest. Whether you're planning a primary residence, vacation retreat, or long-term investment, 3923 Harris Way offers a rare opportunity to be part of an incredible vision and the future of the Wasatch Back. Experience breathtaking mountain views, endless recreation, and unmatched proximity to some of Utah's most desirable destinations-all from one remarkable location. *See listing of a To be Build home if you would like to use our general contractor who has built homes in the area and in Benloch Ranch. Co owner of Lot is a Licensed Real Estate Agent

3923 E Harris Way Unit 154, Heber City

$650,000
2 Beds 2 Baths 2161266 MLS
Located in Black Rock Ridge just minutes from Park City, Deer Valley East Village, Jordanelle Reservoir, and miles of year-round recreation, this unit offers an inviting mountain lifestyle with a standout indoor/outdoor living experience. The condo separates itself from others in Black Rock by way of its comfortable, functional layout and a charming back patio that opens toward the courtyard. Just out the door is a hiking/biking trail that connects to the Park City trail system, making your condo the perfect central location to return to after day of activities. Whether used as a full-time residence, second home, or investment property, this Black Rock Ridge condo combines convenience, comfort, and easy access to the best of the Wasatch Back.

1291 Black Rock Trl Unit B, Heber City

$2,150,000
2158699 MLS
One of Victory Ranch's Premier Homesites, Lot 22 offers unobstructed views of Deer Valley with protected open space & the river trail below, creating an endless backdrop. This flat 1.19 acre homesite offers a generous building envelope, making the building process straightforward and efficient. Just a short walk to The Post, where owners can unwind & relax by the pool, grab lunch and take in the surrounding rock cliffs and scenery. Victory Ranch is a premier four-season ranch club community spanning 6,250 acres, including over 3,500 acres of pristine backcountry. Amenities include Utah's #1 ranked golf course, four miles of the Upper Provo River for world-class fly fishing, multiple clubhouses and restaurants, biking and hiking trails, a 5-stand shooting facility, ATV and snowmobiling adventures, a Park City ski lodge on Main Street, ice rink, backcountry yurts, fishing ponds, pools with a waterslide, tennis and pickleball courts, and The Barn featuring an art studio, game room, indoor basketball court, fitness center, and luxurious spa. Plat map is attached to the listing.

7725 N Caddis Dr Unit 22, Kamas

$599,900
2157328 MLS
The Flying Hawk subdivision is located on the east side of Heber Valley at 2400 East and 1200 South. It is a 9 lot development with lots ranging from .77 acres to 2.5 acres and priced from $495,000 and up. Each lot has full irrigation rights to keep your landscape green and fresh. The lots over an acre has animal rights. Each lot has great views, including Mt. Timpanogos, Snake Creek Canyon, and the surrounding mountain ranges. You are just minutes from Heber Main Street, and only 45 minutes from SL International Airport. Enjoy the amenities of beautiful Heber Valley, including 90 holes of championship golf, water sports on the Deer Creek and Jordanelle Reservoirs, Blue Ribbon fishing on the Provo River, and World Class skiing on the slopes at Park City, Deer Valley, Canyons, and Sundance Resorts...all within 20-30 minutes. This is a great place to live and build your Dream Home.

2629 E White Buffalo Dr Unit 5, Heber City

$925,000
4 Beds 4 Baths 2151833 MLS
Nestled at the base of Wasatch mountains in Swiss Alpenhof subdivision. This townhome is in pristine condition with high ceilings and large beautiful windows that allow the sunshine to light up the big open space of the first floor & the second floor loft. Hard wood floors throughout first floor. Kitchen has granite countertops, large island with overhang on one side for quick dinning or social gathering space with seating. Great for entertaining. Main floor is master suite with fireplace, spacious bath with his & her sinks, walk in shower and walk in closet, laundry room and 1/2 bath. Direct access to private deck from master through double doors. Second floor is large open family room space that looks down onto main floor. Two big bedrooms both with walk in closets and one full bath. Third floor has another large family area that could be made into a home theatre room. Large bedroom with walk in closets and full bath. Lots of storage space throughout this home. Owners planted six new Cedar to create more privacy off of the front entrance and the back deck. New roof in 2023 and two new water heaters. Come see this home that's in immaculate shape, remodeled in 2020 with high end finishes, garage is finished with epoxy floors. Experience the healthy lifestyle Midway has to offer. You can easily ride your bike 10 minutes to the heart of town and enjoy a variety of restaurants, cafes and boutiques. Your just 15 minutes to Deer Valley Mayflower extension & five minutes from Wasatch State Golf course. Owners rented out this townhome and happy to share rental figures for 2024 & 2025.

1379 W 365 N, Midway

$440,000
2145300 MLS
Lot #9 in the beautiful Strawberry Ranch Mountain Resort community, a meticulously master planned life style development built to entertain all 4 seasons. 40 minutes from Heber, 60 minutes to Park City. Make this your 2nd home, reunion center, and INVESTMENT experience that's also designed for NIGHTLY RENTALS to monetize your luxury home. Don't worry, the development will professionally manage your guest's experience, if you choose the rental option. When occupying your lakefront home you'll be surrounded by National forest that has world class trout & salmon fishing, boating, horseback riding, biking or hiking the Strawberry narrows trail or just getting away. Less then a 1.5 hour drive from the bustling Wasatch front and SLC Airport. Buyer to Verify all.

9422 E Reunion Way, Heber City

$12,500,000
2113133 MLS
Perhaps, the only remaining trophy undeveloped large acreage estate parcel in Park City/Midway nestled up elevation into the Wasatch Range, combining a spectacular mountain setting with irrigated fields below. Alternatives have long ago been subdivided out or deed restricted. 67.48 acres (plus additional 5-acre irrigated field) in Midway for a total of 72.48 acres. Wooded uplands and foothills high above and overlooking Midway, Heber Valley, and multiple large estate pasture lands at the foot of the parcel (the most recent selling for $375,000 /acre). Rich natural vegetation and fall foliage benefitting from an elevated and predominantly easterly (much more moist) exposure. 1.5 shares of Midway Irrigation Co. plus 5 more shares with the irrigated field for a total of 19.5-acre feet. Elevations run over 300 feet from 5585 ft. elevation to 5980 ft. Access directly from 500 South via 5 acre irrigated parcel. The ultimate viewsheds in Midway, with elevated views -from far above the valley floor -in all directions including Mt. Timpanogos, the High Uintas, Deer Creek reservoir, and some of the Wasatch's tallest peaks. Offering: extraordinary 360 degree elevated views, terrain for premier equestrian and other recreational activities, (if pursued) major tax deduction benefits, and private recreational access to thousands of acres of State Park foothill /mountain /mountain valley lands to which the public has little access. Nearby 1.17 miles to Midway's Main Street and 2.75 miles to Soldier Hollow Golf Course and Olympic Nordic Center. Travel time. Heber Valley Airport 12 minutes, Deer Valley Deer Crest Gondola 19 minutes, Jordanelle Reservoir 19 minutes, Park City Main Street 25 minutes, Provo 35 minutes, SLC Airport 53 minutes. Bordered on the east: Predominantly bordered and protected by the private 80-acre Estate of a prominent owner (Bear North overlooks from above) which includes prime irrigated fields and horse grounds in permanent preservation. On the west and north: Bordered and protected by l000's of acres of Wasatch State Park recreational mountain lands, predominantly inaccessible to the public but serving as the property's virtually private mountain recreation playground. On the south: Bordered and protected on the south by the Bear South property.

Midway

$19,750,000
7 Beds 11 Baths 2109397 MLS
Camelot is one of Utah's premier luxury equestrian estates, offering 27.86 private acres in the heart of Heber Valley, just minutes from Deer Valley Resort, Sundance Mountain Resort, Park City, and Heber Valley Airport. Combining a world-class equestrian facility with a newly transformed luxury mountain estate, Camelot presents a rare opportunity to own a legacy ranch property in one of the American West's most sought-after destinations. Set against panoramic views of the Wasatch Mountains and Heber Valley, this exceptional equestrian estate is designed for those who value privacy, acreage, recreation, and effortless access to year-round mountain living. At its core is a custom Wayne Gregory-designed barn featuring professional dressage and jumping arenas, fenced pastures, irrigation water, extensive horse facilities, and a beautifully appointed two-bedroom guest, caretaker, or trainer residence above the barn. The approximately 24,000-square-foot residence was extensively reimagined in 2023, blending timeless architecture with modern luxury. Limestone facades, bespoke millwork, soaring ceilings, chef-caliber kitchens, spa-inspired baths, and walls of glass frame spectacular mountain views throughout. Beyond the equestrian amenities, the estate offers an Olympic-size indoor pool, private tennis court, baseball field, soccer field, expansive garage space, and beautifully landscaped grounds designed for entertaining and multigenerational living. Located approximately 15 minutes from Deer Valley, Park City, and Sundance, and just three minutes from Heber Valley Airport, Camelot delivers a rare combination of accessibility, privacy, and lifestyle. Luxury equestrian estates of this scale, quality, and location seldom come to market. Camelot is more than a home-it is a private equestrian compound, luxury ranch, and legacy estate offering one of the most compelling ownership opportunities in the Wasatch Back.

2344 W 3000 S, Heber City

Information deemed reliable but not guaranteed accurate. Buyer to verify all information. Terms of Use
The multiple listing information is provided by Wasatch Front Regional Multiple Listing Service, Inc. from a copyrighted compilation of listings. The compilation of listings and each individual listing are © 2026 Wasatch Front Regional Multiple Listing Service, Inc., All Rights Reserved.
The information provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.